Santa Clara, CA-based Bay Networks Inc. launched
a strategic branding initiative highlighting the value Bay Networks-designed
networks are bringing to companies around the world.
With the theme, “Bay Networks–Where Information Flows,” the campaign
features what the company called “the first major television advertising ever
in the computer networking industry.”
Using the metaphor of flowing water, the campaign is targeted toward the
traditional audience of network managers as well as top-level corporate
executives. In addition to the TV ads, the campaign will encompass radio,
major newspapers, trade magazines, and online publications.
The multimillion dollar campaign (exact spending was not disclosed) was
developed by Hill, Holliday, Connors, Cosmopulos Inc., of Boston.