Beauty and wellness products retailer Beautyscene.com retained frierson mee + kraft and Lot21 Interactive Advertising to provide
strategic marketing, advertising, and promotion services.
Advertising will target well-educated and affluent women for the most part,
followed by late teens and fashion-conscious men. A print campaign is
scheduled to debut Oct. 30.
Billings were not disclosed.
Launched on Aug. 30, beautyscene.com offers consumers content as well as
commerce, and features a roster of make-up artists, hair stylists,
aestheticians, dermatologists,
plastic surgeons, beauty editors and publishers.
Competition includes eve.com.
“Beautyscene.com is a potential leader in this space and we look forward to
launching their online advertising campaign this fall,” said Kate
Everett-Thorp, president and CEO of Lot21.
fm+ k, which will handle all of beautyscene.com’s off-line advertising, is an
independent $65 million agency with clients that include Adidas; Chanel;
Coty; Lancaster Group; United Distillers; Maidenform; Voss bottled water from
Norway; Jil Sander; Kaplan Educational Service; Ruffino Wines and The St.
Paul Companies.
Lot21 clients include the newly merged BankAmerica, Blue Shield, E-Stamp,
iOwn, LookSmart, Onsale, Respond.com and Seagate.