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BID.Com Plans Targeted Marketing Campaign on Netscape’s Netcenter

May 29, 1998

Internet Liquidators in Toronto
said its online auction operation BID.COM will be launching a targeted promotional
campaign on Netscape’s NetCenter starting June 1.


Excite has been selected to power Netscape’s branded search service on
NetCenter. BID.COM will be accessible on Netscape’s branded search. Financial
arrangements were not disclosed.


“By adding Netscape to our existing relationships with AOL and Yahoo, we have
further diversified and broadened our exposure,” said Jeff Lymburner,
president of Internet Liquidators USA Inc. “We are confident that our
distribution strategy now encompasses the strongest possible partners in the
online world.”


BID.COM auctions offer consumer products in over a dozen categories, and run
twenty-four hours a day, seven days a week. Internet Liquidators International
was founded in 1995. In the past year, the company has announced major
distribution agreements and strategic alliances with America Online, GTE Media
Ventures, The Toronto Star Newspapers Limited, and Yahoo!

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