Warminster, PA-based bidnow.com inc. said it plans a strategic
advertising campaign that will appear on Infoseek’s GO Network GO Network beginning April 5.
The advertising relationship was negotiated through bidnow.com’s agent,
Virtual Financial Corp. Spending was not disclosed.
The Go Network features content from ABCNews.com, ESPN.com and Disney.com, as
well as hundreds of other partners. The ad campaign will feature bidnow.com in
one of two promotional spots on the GO Network, where more than 19 million
people visit monthly. Bidnow will be the only auction company with an
advertising presence on the homepage.
Bidnow’s auction television network bridges the worlds of television and the
Internet by providing a virtual platform to link auctioneers and bidders. The
company completed testing of both the Internet and television broadcast
components of its business model late last year over the Internet and in 7.2
million test cable households.