Warminster, PA-based TV / Web auction firm bidnow.com launched a 500-million impression
ad campaign with New York City-based DoubleClick Inc.
The bidnow logo and links will appear on sites such as Major League Baseball,
USA Today News, New York Daily News, Mindspring and Dilbert, among others.
Spending was not disclosed.
“This is all part of our ongoing plan to establish the Bidnow.com brand
firmly with consumers,” said William McLaughlin, bidnow.com inc. CEO. “We
feel it is important to position our advertising in the main stream of the
Internet and this effort does that.”
“By targeting each of bidnow.com’s banner ads and related text interfaces, we
will be able to continually refine and improve the Bidnow.com click through
rate,” said Kevin O’Connor, president and CEO of DoubleClick.
Bidnow.com bridges the worlds of television and the Internet by providing a
virtual platform to link auctioneers and bidders.