Bluefly Signs Ad Deal With

New York City-based Internet discount clothing retailer Bluefly Inc. signed an online advertising
deal with to become a merchant in the Clothes &
Accessories department of the MSN Shopping channel. will receive a fixed link in that department of MSN Shopping as
well as banner promotions, the opportunity to participate in monthly gift
guides, and rotating placement in the “Daily Specials” and “Featured Product”
areas of the Clothes & Accessories Department and main Shopping page.
Spending was not disclosed.

“We believe MSN will help grow our traffic and our sales, and we are looking forward to launching on MSN in the next two weeks,” said Jonathan Morris, executive vice president of Bluefly.

Bluefly also has marketing alliances with America Online, @Home Networks,
Excite, Go Network, Lycos and Yahoo!.

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