Big Sky is a mid-sized agency specializing in business and consumer
technology public relations. Big Sky said it will assist fourthchannel as the
company refines its public relations strategy, and will provide a media
Billings were not disclosed.
“Big Sky is familiar with working with firms at our stage of growth, plus
their California location made them a natural choice for our public relation
efforts,” said Susan Eskin, vice president of marketing at fourthchannel.
Fourthchannel’s software application, fourthchannel Release 2.0, allow for
the rapid creation and delivery of sell-side Internet catalogs for industrial
companies and distributors, which are customized using advanced object and
Big Sky has clients that include AdKnowledge, Adobe Systems, Hewlett-Packard,
Intraspect Software, Pivotal Corp. and VeriSign.