Business products and services site BizBuyer.com launched a marketing campaign
in
conjunction with the unveiling of a new logo and brand identity.
The advertising campaign is designed to build on BizBuyer.com’s appeal to
small and mid-size businesses that are seeking a more effective way to find
vendors, get quotes and purchase products and services.
Spending was not
disclosed.
Cleary & Partners led the development of the new brand positioning and worked
with P3M to create the brand identity and implement
the off-line advertising campaign.
The campaign targets the San Francisco and
Silicon Valley markets. Running through September and October, it consists of
billboards, radio and a month-long print campaign in The Industry Standard.
BizBuyer.com currently has more than 6,000 registered vendors bidding on the
product and service needs of small to mid-size businesses in 19 product and
service categories.