Cohasset, MA-based Boston Media Corp. launched AdBase.Net, calling it “a new one-stop
advertising bureau aimed at matching advertisers with the best media
opportunities for more effective advertising programs.”
AdBase.Net is a marketing media database available to advertising agencies,
media buyers, businesses and individuals at no charge. Any company or media
outlet interested in attracting advertisers is asked to pay a flat fee for
inclusion in the media database, the company said.
Media planners can use the search engine or a directory to find the best
opportunities for their product or service on the Web, in print, or on TV and
The search engine allows them to search by category (industry), keywords,
description, city/region, a site name, a company name, a URL, or media type.
Users can even put in the competition’s name under advertiser and find out
where that company is advertising, the company said.
“The ability for advertisers to search through an interactive database of
media sources, check out their descriptions and editorial calendars, and
inquire about them directly through the AdBase.Net System, from anywhere in
the world, 24 hours a day and 7 days a week, is incredibly powerful,” said
Mike Lennon, CEO of Boston Media Corp.
Companies and media that register with AdBase.Net receive advertising
that go directly to their sales staff using the special “DirectConnect”
feature. And they can manage their online profiles through Media Access System
v2.0, a client login system that allows them to list and update keywords and
description, geographic data, contact information, editorial calendars,
password functions, region and metro area.
They can also list traffic and audience stats such as page views per month,
magazine and newspaper circulation, number of radio listeners and TV viewers.
The “Supported Ad Types” area lets advertisers know which Web sites will allow
to include animated gifs, jpeg, Java and Shockwave in their advertisements.