Bravo! Marketing has been named the
interactive and print advertising agency of record for Document Repository Inc. (DRI).
Already providing public relations and marketing services, Bravo! Marketing
will create and implement an online and off-line branding campaign designed
to promote the advantages and benefits of CaseCentral.com, an Internet document
hosting solution for the legal profession.
Billings were not disclosed. Bravo! Marketing recently helped DRI introduce
CaseCentral.com with a combination of public relations and event marketing
services.
“Bravo! Marketing’s ideas, plans and execution of our CaseCentral.com launch
(in May) were invaluable to us, and as the next step in our push to become the leading
provider of document hosting, we’re expanding our relationship into
advertising,” said Christopher Kruse, president of DRI.
Bravo! Marketing will direct creative development and perform online media
planning, buying, placement and analysis. The print campaign, due to launch
this fall, targets lawyers involved in document intensive cases, and will run
in several legal trade
publications including The ABA Journal and Law Technology News.