Pompano Beach, FL-based Broadcast.com and Dallas-based Visual Data Corp. formed a business services,
advertising and distribution partnership to create a new online travel video
channel.
Visual Data will provide travel-related video content for the channel and
will sponsor the channel through the use of Broadcast.com’s multimedia
advertising services.
The channel will be hosted on the Broadcast.com Web site, which claims more
than one million viewers per day, and will be linked from the broadcast.com
home page under “Travel.”
The new channel, which will offer information to travelers planning vacations
and business trips, is scheduled to launch in June and will offer video tours
and previews of hotels, resorts, timeshare properties, golf courses and
attractions using Visual Data’s video libraries.
The channel will include content from HotelView, one of Visual Data’s most
widely used video libraries. Visual Data also will produce new content for
the channel including destinations, cruise ships and sports facilities
through its video production network. Consumers will be able to take
advantage of discount travel offers, tour packages and other travel services
offered by Broadcast.com and Visual Data’s travel partners.
“In addition to the sponsorship fees we will receive from Visual Data, the
travel channel will
create additional revenue opportunities for both companies in the travel
category,” said Mark Cuban, chairman and president of Broadcast.com.
Financial specifics were not disclosed.
The Broadcast.com Web sites offer a selection of programming, including
sports, talk and music radio, television, business events, full-length CDs,
news, video, commentary and full-length audiobooks.
Visual Data produces, markets and distributes original video and audio
content for the Internet and soon for interactive television. Visual Data’s
video libraries cover a range of topics, including travel, business
information, medicine and healthcare and entertainment. Partners include
include PR Newswire; InterVu, which provides streaming media and Internet
broadcast solutions; TravelWeb; Interval International; Rezsolutions;
Physicians Online and Intellihealth.
