Capital One said it will be able to employ a variety of options — including
banners, buttons and e-mail text links — to acquire new customers and begin
to learn more about consumers’ interests and passions. Financial arrangements
were not disclosed.
“As one of the leading acquirers of customers on the Internet, Capital One is
committed to do a lot more than just advertise our products online. Our
partnership with DoubleClick will enable us to strategically target and
acquire new customers. . .” said Richard D. Fairbank, Capital One’s chairman and
chief executive officer.
“Capital One is a premium brand and we’re excited about working with them,”
said Kevin O’Connor, DoubleClick CEO. “Our technology enables companies like
Capital One to have the flexibility to merchandise differently on a variety
of sites and also to take advantage of our DART technology which sends
specific messages to specific audiences, increasing efficiency and marketing
Launched in late May in conjunction with Infospace.com, DoubleClick’s Shopping and
Services program offers e-commerce advertisers a targeted way to reach
consumers across the DoubleClick Network. The program includes a new services
box and a syndicated store deployed across DoubleClick’s network of brands.
The new services box, which is integrated into the content of client sites,
will contain text links to products and services.