In a multi-year deal which makes it the exclusive car shopping service on AltaVista, Cars.com on Tuesday forked over $10 million
to CMGI‘s portal
player.
Further financial details of the agreement weren’t disclosed.
For its money, Cars.com will have its content placed on AltaVista, so that
visitors to the site can access vehicle listings and exchange information
about the cars. AltaVista will also develop a co-branded site featuring
cars.com, which the company will promote across its network. AltaVista
attracted more than 65 million visitors in June, according to the company.
Cars.com, a division of Classified Ventures, is
affiliated with more than 150 local newspapers, and allows users to search
through ads placed by local car dealers.
Cars.com ‘s agency of record for automotive trade advertising and marketing
and regional media buying is Jordan Tamraz
Caruso, with an account worth an estimated $10 million. Stein Rogan + Partners, a subsidiary of True North Communications, is the
company’s agency of record for national and local consumer advertising and
online marketing. These portions of the account have an estimated $35
million in media value.