AdStar.com‘s Advertise123.com, a classified
advertising portal, has lined up newspapers and Web sites to cover the top
ten markets in the US, which account for 40 percent of the nation’s population.
The Advertise123.com portal allows advertisers to buy both online and
newspaper classified ads through a Web interface, and lets them target
regionally as well as locally. The top markets represented include New York
City, Los Angeles, Chicago, Philadelphia, San Francisco, Boston,
Washington, D.C., Dallas, Detroit, Atlanta and Denver.
AdStar.com launched Advertise123.com in February of 1999, and has since
been working to sign up publications. It now gives advertisers access to
print publications such as The New York Times, The Washington
Post, and The San Jose Mercury News, as well as online
publications like CareerPath.com.
“We have created a valuable one-stop portal to help advertisers simplify
their jobs and extend their sales potential beyond their local areas to
people in the top markets in the U.S.,” says Leslie Bernhard, chief
executive office for AdStar.com.