DoubleClick Sets Up Vertical Sites to Service Advertisers

Advertising leader DoubleClick on
Wednesday unveiled a network of six vertical sites aimed at positioning the
company as an expert resource for advertisers.

The sites also allow DoubleClick (DCLK) to get specific about how online marketing
can help advertisers in a variety of industries. Like the company’s ad
network categories, the sites are organized into six verticals: Auto, Business, Entertainment, Tech, Travel, and Women & Health.

“From the start, DoubleClick has been fully committed to providing ongoing
education to our client base about their specific industry,” says Beth-Ann
Eason, vice president and group publisher of the DoubleClick Network. “The
Online Resource Centers further validates this commitment.”

Each site will consist of industry-specific news feeds, research, campaign
case studies, events and resources, and a guest editorial.

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