CLIQNOW! Sales Group, a unit of 24/7 Media signed two new “flagship”
Web sites to the CLIQNOW! Network, Curiocity’s FreeZone and BoxerJam GameShows.
As flagship sites, FreeZone will serve as the premier Web site in
CLIQNOW!’s children’s channel, and BoxerJam GameShows will head up the
network’s new entertainment channel.
“We have two primary criteria we use in selecting flagship sites to
anchor our high-demand content networks — quality content and innovative
advertising opportunities,” said Scott Paternoster, president of CLIQNOW!.
“BoxerJam GameShows and Curiocity’s FreeZone are clearly leaders in both
these areas.”
BoxerJam develops and delivers real-time, multiplayer online gameshows
through commercial online networks. During game breaks, players view
intermercials, advertisements with the full action and sound of a television
commercial. The site attracts an audience comprised largely of women, with
85 percent of the site’s traffic delivered by AOL.
Curiocity’s FreeZone, for children 8 to 14, offers kid-driven content
and features such as stories, chat, homepages, and postcards. The site
assigns specially trained
adult monitors to all of its interactive features and uses a
registration process that requires children to get parental permission
before using those features.
Also signing with CLIQNOW! were Greeting-Cards.com, Screens & Themes, The Sync, User Friendly and Virtual Dog. Together, these new
sites are expected to increase the CLIQNOW! Network’s inventory by nearly
15 percent, the company said.