Interactive agency AGENCY.COM said it has been chosen by
consumer goods giant Colgate-Palmolive as agency of
record for all global interactive activity.
Billings were not disclosed.
AGENCY.COM will work with the $9 billion consumer products company to provide
all interactive strategy, development, advertising, partnerships and
e-commerce endeavors.
First task is the complete redevelopment of the corporate Web site and the
integration of Colgate-Palmolive’s global operations into the site.
“Colgate-Palmolive has always lead the charge on pioneering global strategy,”
said Chan Suh, chairman and CEO of AGENCY.COM. “There is tremendous room for
innovation and growth for consumer products online, and we are thrilled at
the opportunity to aid in these endeavors.”
AGENCY.COM clients include 3M, British Airways, Compaq and Texaco, among
others.
Colgate-Palmolive sells its products in more than 200 countries and
territories around the world under such brand names as Colgate, Palmolive,
Mennen, Softsoap, Protex, Sorriso, Kolynos, Ajax, Axion, Soupline, Suavitel
and Fab, as well as Hill’s Science Diet and Hill’s Prescription Diet pet
foods.