American General Ventures Inc in Colorado Springs signed an advertising agreement to market its computer products through Microsoft’s Hotmail, which now claims to be the world’s largest Internet e-mail provider.
Hotmail, a provider of free, ad- backed e-mail, says it has 12 million active
accounts. Spending by American General was not disclosed.
American General Ventures markets branded multimedia computer systems directly to consumers from a newly revamped Web site. Avail is the name of the company’s principal line of home and small business computer systems.
The company said it believes that a large portion of Hotmail’s users are
potential Avail computer purchasers and will represent a significant
opportunity to add new revenues.