Conducent Inc. and eGames Inc., a publisher and developer of
family
PC games, released both retail and downloadable computer games enabled with
interactive advertising.
Advertisers are able to position a dynamic message and call to action vehicle
in front of gamers and create an interactive dialogue when their clickable ad
sends a user to the
advertiser’s Web site.
Conducent said advertisers are able to target specific demographics, interact
with these audiences and maximize ad expenditures from engaged and active
prospects. The Conducent technology will allow eGames to know how many people
have installed their products and used them.
“We’re extremely excited about the opportunity of ad-enabling millions of
electronic games,” said Edwin Miller, Conducent’s vice president of marketing
and business development. “This innovative approach gives advertisers the
opportunity to reach a captive audience in an environment that had been out
of reach in the past. The benefit to consumers is the ability to get high
quality products at an even more attractive and competitive price.” Specific
advertisers using the format were not disclosed.
eGames titles include 3D Frog Man, Blast Thru, Lexicon and MahJongg Master.
Download versions are available from many download sites, including Lycos.
The ads run before and after game play.
eGames advertisers include mail.com, among others. Conducent’s network
includes software categories such as finance; Internet; education, games and
utilities.