CONE Interactive said it added the
Rolling Stone Network, VitaSave and iBaby to its client list. Billings were
not disclosed.
“Clients are turning to us for our track record with new media brands and our
senior-level staffing on accounts,” said Susan Pechman, general manager of
CONE Interactive. “These attributes, along with our hybrid approach that
unites strategic public relations and online marketing, are qualities that
clients say make us a smart and needed alternative for building and growing
brands in cyberspace.”
CONE is working with the Rolling Stone Network, operated by
JAMtv Corp., to extend its brand on the Web as the premier online source for
music content. CONE said that it put together an online marketing campaign to
drive traffic to Rollingstone.com, purchasing space on 15 sites including
Yahoo!, Excite, Wired, Warner Bros., Sony and
Tripod. In addition, CONE said it is carrying out a sponsorship program with
Gamesville that incorporates classic Rolling Stone covers and photographs in
an online contest.
VitaSave has chosen CONE to develop and
implement an integrated marketing program that focuses on both strategic
public relations and online marketing. CONE noted that its efforts will position VitaSave
as the leading online natural health superstore and resource center, driving
people to the site to purchase its discount vitamins and health
supplements.
A joint venture/partner with iVillage.com, iBaby is enlisting CONE to
develop a strategic marketing campaign that will establish the site as the
leading baby store online. CONE is executing both a trade and a consumer
public relations campaign in conjunction with the site’s launch.
Cone Interactive is a unit of Boston-based Cone Communications Inc.
