Christian Web site Crosswalk.com, Inc.
has signed Time Life and the United States Navy as new advertising clients, joining World Vision and Paramount Television to make up a 40 percent increase in the number of advertising customers since April.
Time Life, a subsidiary of AOL Time Warner, is targeting the Chantilly, Va.-based Crosswalk.com audience with a direct response campaign designed to achieve boost purchases.
The United States Navy, through advertising agency Campbell-Ewald, selected Crosswalk.com as an advertising vehicle for its Chaplain Corps Program, with a selection of vertical banners, horizontal banners, and site sponsorship text ads.
Crosswalk also trumpeted the results of the latest netScore Buying Power Index (BPI), which has placed the site as the number one portal on the Web in terms of money spent on the Internet by its users. The BPI gauges the value of visitors to a Web site based on the dollars these visitors spend across all sites on the Internet.
With a BPI of 177, Crosswalk.com rates higher than other popular portals such as Yahoo (125), America Online (140), and Altavista (143). The netScore BPI report is compiled by Diameter, a division of DoubleClick, Inc. and comScore Networks, Inc.
“Our tremendous increase in advertising customers, also reflected in the second-quarter online revenue growth we announced last week, combined with the independent BPI score, further validates the value of our viewers and the reach that Crosswalk.com has to the family-friendly audience,” said Scott Fehrenbacher, president and chief executive officer of Crosswalk.com.
Crosswalk.com’s featured channels include family living, entertainment, news, money, spiritual life, homeschool, teens, sports, women and travel. Other free services include bible study tools, chat and forum communities and e-mail newsletters.