Incentive marketer Cybergold Inc. in Berkeley, CA signed its
millionth member, giving the company what it called “one of the largest membership bases in the
online incentives space.”
“Reaching this milestone proves the power and broad appeal of cash,” said Nat
Goldhaber, Cybergold CEO. “As the payback on banner advertising continues to
plummet, our cash-based system is skyrocketing.”
“When a million people tell our marketing partners that they are interested in
being rewarded through Cybergold, our partners listen,” Goldhaber said. “For
our million members, the addition of more and more traditional advertisers translate
into a broader array of offers and larger rewards. The synergy has kicked in
spectacularly–it’s great news for our members and our business clients.”
To show its appreciation for its members, Cybergold ran a “One Million Member
Sweepstakes,” in which the millionth person to sign up won $500. Lani Goldberg
of Baltimore, MD was the millionth member.
“Our next big membership milestone is 10 million members,” said Cybergold’s
Goldhaber, “and our technology and business model is completely scalable and
up to the task.”