DART Serves a Billion Ads in One Day

DoubleClick Inc. said its DART (Dynamic
Advertising Reporting and Targeting) technology recently hit a new record
serving one billion ads in a single day, and is now serving about five
billion ads per week.

Over 10,000 sites worldwide use DART, including AltaVista, The Wall Street
Journal Interactive Edition, The Globe.com, CBS SportsLine, Excite Europe,
Infoseek and Bloomberg.

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