Glamour magazine’s December 1999 issue will carry an exclusive 39-page
advertising section for drugstore.com.
Publisher Deborah Fine said it is drugstore.com’s only national print
campaign this year.
The section, entitled “Living Well in Y2K,” focuses on health and beauty in
the new millennium, with each page tying in different products with
information from drugstore.com pharmaceutical and beauty experts.
Participating products include Cetaphil, Max Factor, Tampax, Trojan, Clairol
Herbal Essences, Caress, Opti-Free, Supraclens, Rembrandt toothpaste, and
Pantene.
Spending was not disclosed.
As part of the venture, the advertising section will be promoted in a related
drugstore.com mini-site, where customers will be able to access online-only
special offers.
drugstore.com will also be distributing free samples on
behalf of Glamour’s advertisers. The program will enable both parties to
track results almost immediately.
“We selected Glamour as a key marketing vehicle based on its reputation as a
leading beauty and health magazine with a powerful demographic,” said Peter
Neupert, president and CEO of drugstore.com.
“This program will help
introduce the drugstore.com brand and our outstanding product selection and
information to millions of consumers in our core demographic.”
Glamour magazine is published monthly by Conde Nast Publications, and has a
total circulation of 2.3 million.
drugstore.com markets health, beauty, wellness, personal care and pharmacy
products via a full-service, licensed mail pharmacy.
