The new sites will serve to highlight the
companys new 2000 model hatchbacks, sedans and wagons.
CYBERPLEX was chosen from a list of several companies and is now Interactive
Agency of Record for all Ford of Canada.
“Ford of Canada had tight timelines and a very strategic project with a
rigid launch window,” said Chantal Boileau, Ford of Canada’s Communications
and Internet Marketing Manager.
Early in the development cycle, Ford of Canada came to CYBERPLEX with a
requirement to develop a second initiative, the Ford Focus site, in parallel
“Increasingly, we are differentiating ourselves in the marketplace by
getting quality, large-scale projects launched on-time and on-budget,” Steve
Taylor, VP of Client Services for CYBERPLEX. “Industry research shows that
a large percentage of sites intended to make the Christmas season are going
up late and over budget. We simply don’t let this happen.”
Ford of Canada has ambitious plans for their use of the Web in the coming
year, as this medium becomes increasingly integrated into the purchase
J.D. Power and Associates recently reported that 60 percent of customers
under 50 years of age now use the Internet to shop for cars and trucks. In
2000, J.D. Power predicts that percentage to rise to 80 percent.