Home decorating e-commerce site decoratetoday.com retained J. Walter Thompson-Detroit and Connors Communications to implement a
nationwide advertising and communications campaign.
“We have successfully run our e-commerce business for over three years and
feel that we are now ready to implement a full-fledged marketing and
communications plan,” said Steven B. Katzman, chief executive officer and president, of
decoratetoday.com.
The site markets window treatments, wallpaper, wall art, lighting and area
rugs and accessories and features real-time pricing and online viewing of
products.Campaign spending and media plans and creative were not disclosed.