Digital Evolution, US Interactive to Merge

Digital Evolution Inc. and US Interactive Inc. said the two companies will be merged, effective immediately, and the result will be called US Interactive.


The newly merged company said it will have projected revenues of more than $20
million in 1998 and has over 200 full-time employees nationally, with full-
service offices in Los Angeles, New York, Philadelphia, Seattle and
Washington, D.C.


All senior management from both Digital Evolution and US Interactive will
retain
their current roles and titles. In addition, the company said it is actively
seeking additional experienced professionals.


Financial terms of the merger were not disclosed.


“The new US Interactive is poised to provide leadership for our clients in the
creation and management of the electronic enterprise,” said Eric Pulier,
founder of Digital Evolution and executive chairman of the newly combined
company. “With our merger, we have created one of the world’s largest and most
experienced Internet professional services companies.”


Larry Smith, the co-founder of US Interactive, will serve as chief executive
officer of the
unified organization.


According to Richard Masterson, co-founder of US Interactive and the newly
combined company’s president and chief operating officer, “The development of
an
Electronic Enterprise is a new business direction enabled and driven by
combining
Intranet, Extranet, and Internet solutions for a global e-business
infrastructure.”


“It’s very much a merger of two equals, not a rollup or aggregation of
different companies with disparate cultures. They truly fit together because
they have very similar organizations and cultures,” Sherri Wolf, vice
president of investment bank Adams, Harkness & Hill in Boston was quoted as
saying.


US Interactive’s practice areas include Enterprise Marketing Solutions;
Electronic Commerce Solutions; and Knowledge Management Solutions. Clients
will include the American Stock Exchange; Arthur Andersen; AT&T; Auto-by-Tel;
Calvert Group; Celebrity Cruises; Columbia House; Comcast; Comedy Central;
Computer Associates; Deloitte & Touche; Dun & Bradstreet; FAO Schwarz; Fox
Interactive; IBM; Infoseek; Lexus; McNeil Consumer Products (Tylenol);
Microsoft; the National Football League; Network Solutions and others.

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