Digital Impact in New York launched its Agency Partner Program for interactive
marketing agencies that want to offer their clients advanced one-to-one e-mail
marketing campaigns.
By partnering with Digital
Impact, interactive agencies
can combine their messaging and design capabilities with Digital Impact’s
Merchant Mail service for intelligent one-to-one e-mail campaigns, the company
said.
Clear Ink, the first to join Digital Impact’s partner program, calls itself a
corporate “e-vertising” agency that combines expertise in corporate and
consumer marketing, multi-media graphic design and Internet, extranet and
intranet technology.
“We believe Digital Impact’s Merchant Mail takes our client services to the
next level, maximizing our ability to advance our client’s online marketing
programs,” said David M. Burk, president and CEO of Clear Ink. “Its unique
campaign execution, delivery and reporting capabilities are an unbeatable
combination.”
Since the launch of Merchant Mail in June 1998, Digital Impact said it
already signed 12 major clients, including The Sharper Image, Tower Records,
The Gap, Avon, BMG Music Service, Macys.com, Omaha Steaks and Preview Travel.
The Merchant Mail service sends personalized messages based on the recipient’s
profile and purchase history, formatted to the highest level of graphics and
interaction supported by the recipient’s e-mail software, and tracked in
detail through the final sales transaction.
Interactive agencies that participate in the program receive training and
support from Digital Impact. Topics include best practices in e-mail
marketing, technical aspects of successful campaign management and competitive
information and positioning for agency account executives.
Digital Impact said it adopted the standard agency media
buy as its business model. There are no fees associated with the program. “Our
goal for the program is to be agency-friendly while providing our partners
with the resources to succeed,” said Ray Kaupp, vice president of marketing
for Digital Impact.
Digital Impact will also feature agency partners on its Web site, and will
promote partners in print materials and at trade shows and events throughout
the year.
