Excite also quickly launched a site
for “Le Mondial de l’Auto
international auto show, distributing it across Excite France.
The online program was developed for one of the auto show’s prime sponsors
BNP, a large French bank with offerings in consumer auto credit.
Real Media said it brought together a group of Web sites and branded
publishers for additional content, including French auto magazines Auto
Occasion and Evasions and Autoroute FM (a Paris radio station) to produce a
site with information on the show itself.
Features include new models, interactive auto information and buying
advertising for new cars, aftermarket products and auto financing. Billings
were not disclosed.
The auto show package is up on the BNP site as well as being syndicated as
custom content across Excite France and Web 66 (a network of 30 Web sites
representing 14 regional newspapers in France). Autoroute FM is providing
radio promotional support and the Web 66 newspapers are promoting the Mondial
site. Other advertisers on the site include Alfa Romeo, IBM, Opel, Procar,
and Club Internet.
“This shows how the power and reach of the Web can be harnessed very rapidly
for marketers,” said Real Media President Dave Morgan. “In Mondial we are
delivering for top French national and international advertisers an integrated
content package of very strong interest to new car buyers distributed across
vertical content sites, branded local media news sites and a major portal
The Mondial site was built for Real Media by a French Web design and
development company, infodeclics and will be up until Oct.