Targeted e-mail marketing firm Digital Impact Inc. said it has
signed 10 new clients, including eToys and Peet’s Coffee + Tea.
The company said it has managed and delivered more than 3,900 e-mail
marketing campaigns since the launch of its Merchant Mail service in March
1998. Other recent clients include Delias.com, Elemental Software and
“Because our clients consistently experience triple-digit ROI on their e-mail
marketing campaigns, we are seeing an incredible amount of organic growth as
marketers shift their attention and budget to e-mail,” said William Park,
chairman and president of Digital Impact.
Privately held and based in San Mateo, CA, Digital Impact tailors e-mail
content and format based on each customer’s preferences and profiles. The
company says it delivers more than 17 million e-mail messages a month on
behalf of Internet marketers such
as The Gap, The Sharper Image, Tower Records, Hewlett-Packard, Macys, Preview
Travel and auction house ONSALE.