DoubleClick Adds DART Clients

DoubleClick Inc. said it signed 88
domestic and 16 international clients for its DART (Dynamic Advertising
Reporting and Targeting) technology during the third quarter of 1999.

New clients include CDNow,, 123Greetings, and
365 Corp.

DART is powered by 22 data centers in 15 countries, and served more than 17
billion ads in the month of September. Over 10,000 sites worldwide currently
use DART, the company says.

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