Online loan marketplace LendingTree Inc. selected Mullen as the agency of record for the
company’s $50 million national advertising account.
Mullen is a $310 million, full-service agency with a reputation for creating,
building and repositioning brands off-line and online LendingTree’s national
campaign will focus on branding the company as the dominant online lending
resource in the minds of consumers.
Other finalists in the three-month review included Lowe & Partners/SMS and
The Martin Agency. AAR/Bob Wolf Partners conducted and managed
the review.
“Each of the organizations did a marvelous job and challenged us with
interesting and provocative thinking,” said Reggie Bowser, vice president of
marketing at LendingTree.
“Mullen demonstrated an especially keen
understanding of our most important business issues and opportunities, and
their team presented an integrated strategic and creative approach which we
believe will help us achieve our objectives.”
LendingTree allows would-be borrowers to shop for a variety of loan types
including home mortgage, home equity, automobile financing, personal loans
and credit cards and receive multiple loan offers from more than 80 regional
and national lenders in the LendingTree Network.
Mullen clients include L.L. Bean, General Motors, Monster.com, Oxygen Media,
cozone.com, Nextel Communications, Swiss Army Brands, The Stanley Works,
Money Magazine, NorthernLight.com, hifi.com, Dexter Shoe Co. and Agfa-Gevaert.
