Philadelphia-based USABancShares’ new Internet banking operation, USABanc.com signed with Doubleclick Inc. to begin a national
online advertising campaign.
Using the new DoubleClick Select program, banner advertising for USABanc.com
will focus on premium site exposure and sponsorship opportunities. Spending
was not disclosed.
“Engaging Doubleclick is an important step toward our goal of creating a
unique identity. . .which will differentiate our approach to Internet
banking, brokerage and content from other efforts” said Daniel Taylor,
director of USABancShares’ Electric Banking Division.
USABanc.com said it expects to add full functionality to its site fin the
third quarter and added that customers now have immediate access to stock
quotes and CD purchases.