LINK Egypt, the leading ISP in the
Middle East’s most competitive Internet markets (Egypt and Dubai), and its
subsidiary LINK Development redesigned and deployed Microsoft Corp.’s Middle East website.
The new design is aimed at providing visitors to the site with a richer
experience and faster browsing capabilities.
“LINK Development is pleased to have been chosen by Microsoft for the
design and deployment of its new Middle East website,” said Khaled Bichara,
chairman and chief executive officer of LINK Development. “Microsofts
decision to appoint LINK Development for this task reflects the fact that
local and regional players in the information technology industry can
provide world-class services to world-leading organisations such as
Microsofts Middle East Web site and its related content reside on the
servers at Microsoft Corp.’s Washington, U.S., campus. LINK Development
is responsible for upkeep of the site and its regular information updates.
“Microsofts Middle East website reflects the activities and the needs of
customers in the Middle East, providing the world with a portal from which
to see what the countries of the region are doing and providing value to
our locally based customers,” said Helena Gilman, marketing services
manager, Microsoft Gulf. “Microsoft chose to revamp its Middle East
website to do just that, while making it easier for visitors to find
information relating to their field of interest faster. Choosing a company
that meet Microsofts international standards was crucial.”
LINK Development is a Microsoft Certified Solution Provider (MCSP) partner
and a wholly owned subsidiary of ISP LINK Egypt, which provides Internet
technology based solutions. Other LINK Development projects include Web
site development for Reuters Arabic online service in Egypt and for Banque
Misr, one of Egypts oldest financial institutions, as well as a Shell
Egypt-sponsored Web site dedicated to Egyptian art.