Community and guide site operation Suite101.com Inc. said that New York-based
Doublespace will head up Suite101.com’s
brand and marketing campaign.
Doublespace was retained to provide creative and technical solutions that
will include advertising, brand awareness, site scaleability, e-commerce
architecture and a media plan to achieve Suite101.com’s target goal of
250,000 members by the end of the year.
The marketing launch date is scheduled for September 1999. Billings were not
disclosed.
“Suite101.com has the opportunity to re-invent the way community happens
online,” said Jane Kosstrin, chief creative officer at Doublespace. “The
Suite101.com experience will give smart people a place to thrive on the
Web.”
The Suite101.com solution focuses on member-generated content created by Web
guides, called Contributing Editors, who scour the Internet for the best Web
sites in their areas of expertise.