Opt-in e-mail marketing company NetCreations Inc. entered a
partnership with MySoftware Co., a provider of Internet
direct marketing services, to make NetCreations’ PostMasterDirect.com database
available through the Internet.
The database contains more than three million e-mail addresses. The agreement
enables MySoftware to launch its new e-mail prospecting Web site, My eProspects.com, which allows
customers to search the PostMasterDirect.com database of 9,000 consumer and
business-to-business lists.
Users can select lists and place orders on the Web in real time, the
companies said. Financial arrangements were not disclosed.
“We share MySoftware’s vision of using the Internet to give small business
owners the tools to grow their companies instantly without ever leaving
their desktop,” said Rosalind Resnick, NetCreations president. “We look
forward to working with MySoftware to give millions of business owners a
fast, affordable,
and Net-friendly way to reach prospects by e-mail.”