Opt-in email marketing company NetCreations Inc. said it has
increased its PostMasterDirect.com database to
more than five million e-mail addresses of Internet users who have asked to
receive targeted offers.
NetCreations said it has added Tunes.com and eight other Web sites to its
opt-in email network, boosting its Internet advertising network to more than
190 partner sites.
Tunes.com, an Internet music network and producer of the Web sites RollingStone.com, TheSource.com and DownBeatJazz.com, will integrate the
NetCreations sign-up form with its registration process, enabling visitors to
opt in to receive email on topics of interest.
Tunes.com also will post
sign-up forms on the other three music sites.
Other new partner sites are TechRepublic, a community hub for IT
professionals on the Web; FastCEO, which offers a comprehensive
reference page of news and special interest links for business executives; ProgramFiles.com, which provides
freeware and software ranging from educational and financial to games and
programming; Quizland, a site featuring quiz shows,
puzzles and games, and DrinkMail, a provider of
customizable e-cards for any occasion.
NetCreations has sent e-mail messages on behalf of more than 1,500 direct
marketing clients, ranging from large companies, such as Dell Computer,
Compaq, J. Crew and Ziff-Davis, to small retailers selling items over the
Internet.
