Opt-in e-mail marketing company NetCreations Inc. has added 10 new Web sites to its network, bringing
its total to 177 partner sites.
New partners are CramSession, a source of free
educational materials for IT professionals; HealthBoards.com, an online health
community site; The Black World Today, a site for the global
community; Bach Systems, an affiliate
marketing network site; Ezthemes, a distributor of graphic art for
PC desktops; Free Stuff Center, a site offering
free offers/trials from vendors; The Free Site,
a source of free products and services; 3A Webcon, which operates a network of sites
providing free products and services; eHaHa.com, a provider of user-created online
communities; and Virtual Greeting Cards.
Each of the 10 Web sites plans to incorporate the NetCreations list member
signup form into its site to encourage visitors to opt in to receive targeted
e-mail messages about products and services of interest, said NetCreations
President Rosalind Resnick.
This process will be managed by NetCreations’ PostMasterDirect.com marketing
NetCreations will store the sites’ opt-in email addresses in its Oracle
database, provide email delivery and merge/purge services, and offer the
lists for rental through its
PostMasterDirect.com online marketplace. The e-mail lists will initially rent
for 10 to 25 cents a name.