Fallon McElligott, along with its design subsidiary, Duffy Design and
Interactive, will provide a variety of communications services to deliver
long-term positioning for the drugstore.com brand.
“In looking for an agency to help us find a long-term, consumer-based
proposition for our brand, we selected Fallon McElligott because of their
strong track record in creating and nurturing leading brands,” said Erik
Moris, senior director of communications for drugstore.com.
Fallon McElligott, with billings of approximately $570 million, has such
clients as BMW of North America, Holiday Inn, The John Nuveen Company, Lee
Company, Mercury Marine, Navistar International, Nordstrom, QUALCOMM, Ralston
Purina, Starbucks Coffee, Timex and United Airlines.