The upcoming @d:tech.NewYork conference will feature a progress report on
developing online advertising industry standards (measurement, consumer
acceptance, models, buying) as set out by participants at the FAST Summit in
Details from the second quarter 1998 IAB Internet Advertising Revenue Report
will be presented by PricewaterhouseCoopers.
There will also be a panel of CEOs from the top online communities, including
GeoCities, The Mining Co., Talk City, theglobe.com and Tripod, discussing untapped marketing
opportunities presented by these million-member virtual
Also, @d:tech.NewYork is bringing together the leading companies and thinkers
in convergence to explore the viability of advertising in this medium and
whether or not consumers will actually embrace interactive TV.
And McKinsey & Co., an international management consulting firm, will share
new consumer research findings on Internet advertising. The presentation will
focus on how the consumer marketing environment is changing radically, placing
models under attack.
Keynotes will be presented by Michael Bloomberg, president, Bloomberg L.P.;
Ray Smith, chairman, Bell Atlantic; John Sculley, partner, Sculley
Garrity, senior vice president and advertising director, First Union National
Bank; Bob Schemetterer, chairman and CEO, EURO RSCG Worldwide; and
Ann Lewnes, manager, worldwide advertising group, Intel Corp.
@d:tech, Oct. 26-28 at the New York Marriott Marquis is managed and produced
by ConEx Management LLC, based in Richmond, VA. For more information and to
register for @d:tech.NewYork, call 800/535-1812 or visit www.ad-tech.com.