VentureDirect used third-party research to determine the types of sites
people within each demographic are most likely to visit.
Sites within The
@dVenture Network were then grouped into demographic channels based on these
The channels include: African Americans, Audiophiles, Auto Shopper/Buyers,
Online Shoppers, Gamblers, GenX, GenY, High Income, Hispanics, Kids, Personal
Health, Men, MIS/IT Techies, Small Business Owners, Financiers, Corporate
Decision Makers, Gamers and Women.
“Many advertisers buy based on demographics rather than content,” said
Richard Baumer, president of VentureDirect. “Our new demographic channels
offer advertisers an effective way to reach the most eyeballs within their
The @dVenture Demographic Channels join the existing Content Channels, Run of
Network and Site Specific as buying options.
Content Channels include African
American, Business, Education, Employment, Finance, Gaming, Health, Music,
News, Personals, Shopping, Sports, Technology and Travel.
“Having a full range of targeting options helps Web publishers as well as
advertisers,” said Baumer. “Demographic targeting makes sites within our
network a viable option for more advertisers, so they stand to increase their
ad revenues. And it helps advertisers increase their ROI.”
The @dVenture Network consists of more than 2,600 Web sites and claims 350
million impressions monthly.