Internet marketing services provider Mail.com
Inc. announced Wednesday that it has struck a
deal to become the “preferred reseller” of CheetahMails e-mail list management
services.
The new partnership means that Mail.com, which has agreed to make a
strategic investment in CheetahMail, can use and sell Cheetahs list
management services to its clients. CheetahMail will provide the list
hosting infrastructure and subscriber support, including handling
bouncebacks, subscribes and unsubscribes, and responding to user queries.
“E-mail marketing is as much about keeping existing customers happy as it
is about acquiring new ones,” said Jim O’Brien, vice president of
Mail.com’s Permission Marketing Group. “By adding CheetahMail’s flexible
tools, highly scaleable infrastructure and reputation for top-notch customer
service to our existing opt-in offerings, Mail.com can now offer marketers
an effective solution for each phase of the customer lifecycle from
acquisition to retention, loyalty, and
customer service,” OBrien said.
Mail.com said CheetahMail’s Web-based administration tools will make it
easier to segment customer lists (by demographics and purchase history) for
e-mail marketing campaigns.
“Mail.com benefits from CheetahMail’s above-average click-through rates and
unparalleled list management expertise, while we have access to Mail.com’s
top-notch experienced sales force and account management teams,” said Irene
Pedraza, CheetahMail chief executive officer. “This unbeatable combination
will ensure our clients’ ability to build and expand relationships with
their customers.”