44 articles written
Josh Schonwald
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Leading E-Commerce Companies Spending More on Marketing
Leading Internet commerce companies spent an average of $29.8...
NBCi Makes Deal with Business Services Portal Bigstep.com
NBC Internet Inc.
struck a deal Tuesday with...
Dutch Company Unveils Geo-Targeting Tool
Netherlands-based Web company RealMapping
announced Friday that it...
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AdFlight Adds Travel Portal
AdFlight Inc., creator of an
automated Internet ad sales service
announced Friday that Visitingcities.com, a travel
portal, will join its advertising network.
Under the agreement, AdFlight will be responsible for both selling and
serving the travel portals online advertisements.
AdFlight's...
3Com Launches $100 Million Ad Campaign
Networking giant 3Com Corp. launched
Thursday a $100 million branding campaign highlighting the company's
new focus of delivering "functionally rich, yet radically simple" network
solutions to businesses and consumers.
3Com says the first phase of the integrated...
Engage Unveils Agriculture Ad Category
Engage Business Media Thursday
announced that it has added a large group of sites that serve the
agriculture industry to its online ad network.
Engage Business Media, the b2b division of Engage Inc. , claims it now...
Direct Marketers Earning Profits Online, Survey Says
Nearly 70 percent of direct marketers reported online profits this year,
compared to only 49 percent in 1999, according to a Thursday report from the
Direct Marketing Association.
The finding was based on research conducted for a...
E-Mail Marketer Wants Wireless Market
In a move to strengthen its offerings in the wireless space, e-mail
marketing player LifeMinders, Inc.
announced Wednesday that it will acquire
smartRay Network, Inc., a wireless messaging company.
The acquisition, LifeMinders said, has a purchase price...
Internet Advertising Bureau Forms Privacy Council
In an effort to allay the concerns of consumer privacy advocates, the Internet Advertising Bureau Wednesday formed the Chief Privacy Officer Council.
The new group is charged with educating the online industry about the
consumer privacy...
July Internet Ad Spending Exceeds 1.5 Billion
Advertisers spent more than $1.529 billion on Web ads during July, according
to a Wednesday report by AdZone
Interactive , an ad research firm that says it tracks advertising on
over 1,000 Web sites.
AdZone says the...
WebADTV.com, CDXC Ink Deal
Ad technology company webADTV.com
Inc. inked a deal Wednesday with CDXC
Corporation, which gives webADTV the exclusive right to market the
"CDXC Solution," an Internet-based digital asset management service, to
advertising agencies.
WebADTV, a subsidiary of iNTELEFILM, ...