Josh Schonwald

For years, one of the biggest questions about DoubleClick concerned the possibility of its losing AltaVista as a client. Back in 1998, after all, the portal accounted for 26.9 percent of the advertising giant’s business. And then, when AltaVista was acquired by CMGI — which had its own substantial advertising assets — the question became […]

Harris Interactive dropped America Online’s name from a federal lawsuit Tuesday. The Harris suit had charged AOL — along with several other ISPs and the anti-spam organization Mail Abuse Prevention Systems — with wrongfully blocking it from e-mailing its registered online users. An initial press release on Tuesday stated that Harris removed AOL from the […]

In an effort to get a piece of the growing market for dynamic cursors, ad technology company adReady on Tuesday launched a new technology that displays ads when the mouse is at rest. AdReady said the ad format, called the “adPointer,” will appear on Web sites site in the spot where the idle cursor was […]

In a move to increase its capability to target international Web users, MediaPlex announced Tuesday that it will integrate RealMapping‘s geo-targeting software into its MOJO ad serving technology. Amsterdam-based RealMapping says its two products unveiled last Friday, RealMapping Language and RealMapping, use IP database technology to allows Internet marketers to determine the country or area […]

Internet advertising revenues in the United States continued to soar — reaching $1.953 billion during the first quarter of 2000, according to a Tuesday report from the Internet Advertising Bureau (IAB). The IAB’s “Internet Ad Revenue Report,” which was conducted independently by PricewaterhouseCoopers and is based on data from over 200 companies that sell Internet […]

In the first merger of what’s become a crowded online media marketplace space, Mediapassage.com Inc. , which specializes in print media, joined forces this week with broadcastspots.com , which handles broadcast media. The new partners said the merger agreement means media buyers will now be able to execute the whole media planning and purchasing process […]

In a move to strengthen its wireless ad serving capabilities, Engage Media, Monday teamed up with six wireless companies. Engage Media, a division of Engage Inc. said it will work with wireless Web translator company 2Roam and wireless Internet infrastructure provider Wysdom Inc. , to deliver content to wireless devices and to integrate advertising into […]

Vindigo , a developer of personal navigation software for handheld devices running the Palm, Inc. operating system announced Monday a new mobile advertising campaign targeting its New York City users. During the ten-week “Vindigo Instant Offers” program which began on August 1, users of Vindigos navigation service in New York City will receive offers from […]

Netherlands-based Web company RealMapping announced Friday that it has launched a new product, which may make it possible to target marketing messages based on a Web site visitor’s location — including country of origin and language. RealMapping says its two new products, RealMapping Language and RealMapping, are based on its international database that matches IP […]

SearchHound.com Inc. a portal for Webmasters, announced Friday that it has struck a deal with Internet ad company 24/7 Media, Inc. , under which 24/7 will sell advertising for the site, and add it to its network. Dave Mullikin, chief executive officer, of SearchHound.com , touted the deal as a chance to create a new […]

Leading Internet commerce companies spent an average of $29.8 million building their brands and driving traffic to their sites during the first three months of 2000, says a report released Thursday from the eCommerce Almanac. The Intermarket Group, publisher of the eCommerce Almanac, says it profiled more than 80 business-to-consumer and business-to-business e-commerce companies, and […]

Leading Internet commerce companies spent an average of $29.8 million building their brands and driving traffic to their sites during the first three months of 2000, says a report released Thursday from the eCommerce Almanac. The Intermarket Group , publisher of the eCommerce Almanac, says it profiled more than 80 business-to-consumer and business-to-business e-commerce companies, […]