Josh Schonwald

Online ad company Advertising.com Inc. this week received a total of $57 million in new funds from a group of investors, led by Reuters Group, PLC. In addition to Reuters , Advertising.com says it has received strategic investments from America Online, Inc. , ad giant WPP Group PLC , WorldCom Venture Fund, Grotech Capital Group, […]

Baby Bob, the talking spokesbaby star of ad-supported, free ISP freeinternet.com’s ad campaign, will become the star of his very own TV show on CBS. Viacom Productions announced Thursday that CBS has asked for it to produce a pilot for a prime-time, half-hour TV series, based on Baby Bob — the precocious baby who uses […]

In an effort to profile the talents of its teen audience and build its brand, Bolt Inc., producer of Bolt.com , a Web site targeting teens, this week launched its first television ad campaign. Bolt says the “Dont Hold Back” ad campaign, developed by the New York office of Bartle Bogle Hegarty, is unique because […]

According to Engage Inc. , a Microsoft announcement Thursday noted that Engage’s new TrustLabels specification would be considered for inclusion in upcoming versions of Internet Explorer. Internet marketer Engage said Thursday it was “encouraged” by the Microsoft statement, included in an announcement on cookie management features. The Microsoft announcement comes just two days after Engage […]

ClickAction Inc. announced Friday that it has struck a deal with direct marketing giant Grey Direct , giving Grey access to ClickAction’s e-mail marketing services. The deal means that Grey Direct, Grey Direct e.Marketing, an internal group that specializes in electronic marketing, and Grey E.Mail, a Grey group that specializes in e-mail based marketing campaigns, […]

Real Media Inc. UK announced on Thursday the launch of the “transitional ad,” a new advertising format developed by Tangozebra , a UK-based a producer of rich media ads. The first of these highly rich, audio visual ads, called “transitional ad,” by Real Media UK, appears on the UK-based Web sites of The Times (London) […]

Ad-supported free ISP NetZero Inc. formed an alliance Thursday with e-centives Inc. that will enable the ISP to send its users personalized offers from more than 150 marketers. Under the planned campaign, slated to debut in the third quarter, NetZero users who sign-up for the e-centives service in the “ClubZero” member area will identify their […]

Online promotions company RealTIME Media , announced Thursday that it has partnered with e-mail marketing company e-Dialog Inc. The deal means that RealTIME Media, which has developed online “instant win” traffic-building promotions for such companies as America Online Inc., BizRate.com and StoreRunner , will use e-Dialog’s direct marketing expertise to enhance its existing incentive-based marketing […]

SmartAge.Com, an online provider of small business services and products, forged an alliance Thursday with DoubleClick Inc., which gives businesses affiliated with SmartAge.com access to DoubleClick’s advertising networks. Under the agreement, the 1.3 million affiliates of SmartAge.com will be able to advertise on both DoubleClick’s U.S. Network and its Sonar Network, which together comprise thousands […]

In response to an 18-month period of rapid growth, interactive marketing company 24/7 Media Inc. Wednesday unveiled a plan to reorganize the company into five new divisions. 24/7 said the reorganization was made to quickly integrate a series of recent acquisitions into the existing 24/7 infrastructure. The new organization divides the company into the following […]

Internet marketing services provider Mail.com Inc. announced Wednesday that it has struck a deal to become the “preferred reseller” of CheetahMails e-mail list management services. The new partnership means that Mail.com, which has agreed to make a strategic investment in CheetahMail, can use and sell Cheetahs list management services to its clients. CheetahMail will provide […]

In an attempt to win the favor of consumer privacy advocates, Internet marketer Engage Inc. announced Tuesday that it has submitted an enhanced specification of the “TrustLabels” standard to the Internet Engineering Task Force (IETF). The company, which is lobbying aggressively for the implementation of TrustLabels as a free browser plug-in, believes the use of […]