In response to an 18-month period of rapid growth, interactive marketing
company 24/7 Media Inc. Wednesday unveiled a plan to reorganize the company into five new
divisions.
24/7 said the reorganization was made to quickly integrate a series of
recent acquisitions into the existing 24/7 infrastructure.
The new organization divides the company into the following divisions:
24/7 Media, International, which includes 24/7’s operations in Europe, Asia,
and Latin America; 24/7 Media, Media Solutions, which includes the company’s
advertising, wireless advertising, e-mail list management and brokerage;
24/7 Media, Broadband and Professional Services, which includes convergence
technology solutions; 24/7 Media, Technology Solutions, which includes the
company’s e-mail service bureau; and 24/7 Media, eCRM Solutions (Customer
Relationship Management), which manages relationships with advertisers.
As part of the restructuring, 24/7 said that is seeking to fill a newly
created chief operating officer position. Other personnel announcements
Wednesday include the naming of Robert Colvin, president, International;
Scott Paternoster, president, Media Solutions; James Green, president,
Technology Solutions; Mark Schaszberger, president, Professional and
Broadband Services; and Michael Rowsom, president, eCRM.
“We are very excited with this new organization,” said David J. Moore, chief executive officer,
24/7 Media. “In this highly competitive industry, it is absolutely critical
that we align our business with our customers needs.”
