24/7 Media in New York City, the
ad network formed by the recent merger of Petry Interactive, the team behind
former Katz Millennium Marketing and Interactive Imaginations Inc., named its
CEO will be David J. Moore, former president and CEO of Petry Interactive. He
will work with Jay Friesel, executive vice president, sales and
administration; Mark Burchill, senior vice president, business development and
marketing; Gary Cecchini, senior vice president, sales; Scott Cohen, senior
vice president; Geoff Judge, senior vice president, technology and
operations; and Stuart Shaw, senior vice president, finance and
The company, supported by an investment of $10 million from institutional
investors, said it is positioned to provide an estimated 500 million
advertising impressions per month.
24/7 Media already represents AT&T WorldNet, Columbia House, Comedy Central,
Fox News, Reuters MoneyNet, BigBook, Frommer’s Travel Guide,
Rolling Stone, Modern Bride, and Better Homes and
Moore co-founded Petry Interactive; launched an online service for physicians,
which was sold to Reuters in 1994; and created HealthLink Television, a
physician waitingroom service for patients that was sold to Whittle
Communications in 1992.
Friesel, responsible for securing strategic business alliances as well as the
coordination of the company’s sales efforts, is the former president of Katz
Burchill, senior vice president of business development and marketing, joined
David Moore to start Petry Interactive in 1995.
Cecchini, senior vice president of sales, will oversee day-to-day sales
management of 24/7 Media’s national team. He is the former head of the
interactive sales division of Katz Media, Katz Millennium Marketing.
Cohen, senior vice president and formerly at Petry, will develop new programs
including a dedicated sponsorship division.
Judge, senior vice president of technology and operations, will oversee
and adserving capabilities. He was formerly the president of Interactive
Imaginations, the producers of Riddler.com.
Shaw, senior vice president of finance and administration, will continue his
focus from Petry Interactive on financial and administrative processes and