InsightExpress, which offers
self-service market research tools online, announced this week that it has
signed 13 strategic alliances with media outlets, business portals and
software companies.
InsightExpress, an affiliate of market research firm NFO Worldwide, said its new allies include
WSJ.com, Hoover’s Online, inc.com, Office.com, internet.com and Microsoft
bCentral.
Terms of the deals were not disclosed.
InsightExpress.com said
several allies have already begun operation after months of site
integration. Others will begin operation over the next several months.
“These alliances and the endorsement they give to our vision of distributed,
automated, market research corroborate that InsightExpress is transforming
the $13 billion market research industry,” said Charles Hamlin, president
and chief operating officer
of InsightExpress.
“We are fundamentally changing the time, cost and methods
in which market input is collected, processed, and delivered to the desktop
of decision makers.”
InsightExpress launched its self-service market research tools in November
with a mission of serving smaller business customers. The company says that,
with price points beginning at $450, “even the smallest companies can
incorporate customer and consumer input into their decision-making.”
Additional strategic allies include All-Biz.com, Palo Alto Software,
CreativWorks, SeekingCapital, Supportgate, Credit Union National Association
and QuickMarketing.
