announced Thursday that CBS has asked for it to produce a pilot
for a prime-time, half-hour TV series, based on Baby Bob — the precocious
baby who uses his adult sense of humor to hawk the freei.
This is believed to be the first TV series based on a character that
originated as an Internet and advertising campaign character, said Perry
Simon, president of Viacom Productions. But Simon doesn’t think it will be
the last time an ad character makes the leap to TV star.
“As the lines
between Internet content, traditional advertising and consumer entertainment
become increasingly blurred,” he said, “this kind of cross-pollinated
program development is a harbinger of the future.”
The new live-action series will feature the trials and tribulations of Baby
Bob’s life as a talking baby with an adult IQ, and the impact he has on his
family and the people around him.
Will Baby Bob be able to juggle dual duties as ad man and sitcom star?
“Baby Bob may be young, but he’s no stranger to prime-time. And he’s
thrilled with the opportunity to entertain even more TV viewers in this
exciting format,” said Lori Stutsman, vice president of marketing for
“Without a doubt, Baby Bob has all the charm, energy, and
business savvy necessary to carry the responsibilities of representing
freeinternet.com while starring in his own TV series.”