SmartAge.Com, an online provider of
small business services and products, forged an alliance Thursday with DoubleClick Inc., which gives businesses affiliated with SmartAge.com access to
DoubleClick’s advertising networks.
Under the agreement, the 1.3 million affiliates of SmartAge.com will be able
to advertise on both DoubleClick’s U.S. Network and its Sonar Network, which
together comprise thousands of sites.
SmartAge.com’s small business members will be offered geographic
targeting, run of network and category targeted packages on DoubleClick’s
networks. Online campaigns on these networks will be delivered by
DoubleClick’s DART technology.
“SmartAge.com’s relationships with over one million small businesses make
them a great partner for DoubleClick,” said Wenda Harris Millard, executive
vice president, DoubleClick Media.
“This is also a great opportunity for SmartAge.com’s small business members
to grow their businesses by advertising on some of the most premium sites on
the Web,” she said.